━ OPERATING SYSTEMS FOR FOUNDER-LED COMPANIES
Install the operating system your business needs to actually scale.
No1 Coaching installs the systems for management, revenue, accountability, and enterprise value — so your company performs without you running everything.
• FOUNDER - LED • $1M - $25M REVENUE • SERIOUS OPERATORS ONLY
NOT READY FOR A CALL?
Two free diagnostics.
Run the numbers before you book.
Two tools that help you diagnose the real constraint on your business before committing to a Strategy Call. Free. No email gate bigger than what the tool actually requires.
01 • REVENUE LOSS DIAGNOSTICS
Lethargy Tax Calculator
Calculate how much revenue your business is bleeding every week due to organizational friction. Most founder-led lose 15-30% of their output to "lethargy tax." This tool gives you your number.
5 MINUTES • FREE
02 • LEADERSHIP EVALUATION
Bench Assessment
Evaluate the depth of your leadership bench before you try to scale. Most founders can't grow past current revenue because their management layer is shallower than they thought.
7 MINUTES • FREE
01 ━ THE PROBLEM
Why good companies stall
If you are still the system, you don't own a business. You own a job.
Most founder-led companies hit a ceiling around the same place — not because the market is weak, but because the operating model was never built to scale past the owner. Here's what's actually breaking:
01
Sales Inconsistency
Revenue swings month to month. No repeatable process. Deals close or die based on who's on the call, not how the system runs.
02
Managers who can't manage
Your leadership team holds meetings but not standards. Accountability only works when you're personally in the room.
03
Owner dependency
Every hard decision, every escalation, every big client — all roads lead back to you. You can't take two weeks off without the place wobbling.
04
Team drag
The C players set the pace. Your A players are frustrated. Nobody's clear on what winning actually looks like this quarter.
05
Growth plateau
You've doubled revenue, doubled headcount, doubled chaos — and margins didn't move. Scaling is making things worse, not better.
06
Zero transferability
If you stepped out tomorrow, the business wouldn't run. Which means it isn't worth what you think it's worth — and a buyer would prove it.
02 ━ THE MECHANISM
Four systems. One ecosysytem.
We don't give advice. We install operating systems.
No1 Coaching is the front door. Behind it sits a stack of three installable systems that turn founder-led chaos into a high-performance company you can scale, step back from, or sell.
01 / FRONT DOOR
No1 Coaching
STRATEGIC ADVISORY & TRANSFORMATION OVERSIGHT
Direct work with Jake Shannon — 2x 10X Performance Coach of the Year. We diagnose what's actually breaking, design the operating model, and oversee every install across the stack. You get a high-stakes operating partner, not a content library.
DIAGNOSIS
STRATEGY
OVERSIGHT
02 / PEOPLE
Sportify OS
MANAGEMENT & CULTURE OS
Turn your team into a high-performance roster. Scoreboards, standards, coaching cadence, and competitive clarity — the operating system that replaces "try harder" with a culture that actually produces.
SCOREBOARDS
ACCOUNTABILITY
03 / REVENUE
RevEngine.ai
AI-ENABLED REVENUE OS
Lead generation, sales process, RevOps, and growth automation — engineered into one revenue engine. AI-accelerated, human-operated, and built so the pipeline stops depending on the founder's personal energy.
PIPELINE
REVOPS
04 / VALUE
ExitOS
EXIT READINESS & VALUE CREATION
Build the business a buyer actually wants. Remove owner dependency, professionalize the financials, lock in transferable contracts, and compound enterprise value whether you sell in three years or thirty.
VALUE
INDEPENDENCE
03 ━ THE INSTALL
Four phrases. No guesswork.
How we install the operating system.
Every engagement follows the same four-phase sequence. It's deliberate, measurable, and designed so you see operational leverage before you see the final invoice.
01
Diagnose
A structured performance audit across sales, management, operations, financial controls, and owner dependency. We find the actual bottlenecks — not the ones you think are the bottlenecks.
- PERFORMANCE AUDIT
- LEVERAGE MAP
- GAP ANALYSIS
02
Design
We engineer the operating model for your specific company — the scoreboards, the sales process, the management cadence, the value drivers. Custom-built, not off-the-shelf.
- OPERATING MODEL
- SYSTEM BLUEPRINT
- SCORECARDS
03
Install
Real implementation inside your business. We run the rollout alongside your leadership team so the systems take — not through a slide deck, but through meetings, standards, and real operating rhythms.
- TEAM ONBOARDING
- OPERATING CADENCE
- AUTOMATION STACK
04
Coach
Ongoing performance coaching for you and your leadership team. We hold the line on standards, apply pressure where it's needed, and compound the results quarter over quarter.
- WEEKLY CADENCE
- QUARTERLY REVIEWS
- STANDARDS ENFORCEMENT
04 ━ THE BENCH
Who's in the room with you.
Championship-caliber operators. Not motivational speakers.
The coaching bench is built from operators who've actually performed under pressure — in business, in competition, and at the elite level. No theory-only consultants. No life coaches.
FOUNDER • HEAD COACH
Jake Shannon
STRATEGIC ADVISORY & TRANSFORMATION
• 2× 10X Performance Coach of the Year (2024, 2025)
• Chief Data & AI Officer, 10X Performance
• Master's in Financial Engineering
• 25 years coaching founder-led companies
PERFORMANCE ADVISOR
Pat Miletich
ELITE PERFORMANCE &
TEAM CULTURE
• UFC Hall of Fame
• Built the most dominant MMA team of its era
• Coached 5 UFC world champions
• Champion-making culture expertise
PERFORMANCE ADVISOR
Frank Shamrock
HIGH-STAKES EXECUTION &
MINDSET
• 4× Undefeated UFC Middleweight Champion
• Built and sold multiple businesses
• Masters peak-performance under pressure
• Proven operator across sport and commerce
05 ━ THE RECORD
Numbers, not narrative.
The only proof that matters is revenue that shows up.
Every $1 invested returned $11.54 in new revenue. Zero operators in the cohort declined.
06 ━ QUALIFICATION
Read this before applying.
This is not for everyone. It shouldn't be.
We work with a limited number of serious operators at a time. If the left side sounds like you, apply. If the right side sounds like you, keep shopping.
◼︎ BUILT FOR
Operators who are ready to install standards and run the lift.
━
Founder-led companies between $1M and $25M in revenue with real growth ambition.
━
Owners tired of being the system and ready to build one that runs without them.
━
Leaders who respect measurement, scoreboards, and clear accountability.
━
Teams willing to implement — not just discuss — the operating model we design.
━
Owners planning to sell in 3–10 years and wanting the enterprise value to back it up.
◆ NOT BUILT FOR
Anyone looking for hype, hacks, or permission to keep drifting.
━
Founders who want motivation more than they want measurable results.
━
Owners unwilling to hold their team — or themselves — to standards.
━
Businesses looking for vague strategic advice without real implementation work.
━
Side hustlers, solopreneurs, or anyone pre-revenue looking for a mentor.
━
Anyone who wants a life coach dressed up as a business advisor.
THE LIBRARY
The Sportify OS Book Series
The operating model, in print.
Jake Shannon's Sportify OS series goes beyond business coaching. Four books. Four dimensions of the operating system every serious founder needs to install. Read the theory — then install it with Jake.
COACHING
Beyond Business Coaching
The foundation volume. Why traditional coaching fails high-performance operators — and what installing an actual operating system looks like instead.
GAMIFICATION
Beyond Business Gamification
How to build scoreboards, accountability structures, and performance incentives that make your team run like a championship sports franchise.
ETHICS
Beyond Business Ethics
The standard most founders avoid. What real accountability and ethical infrastructure look like inside a company built to last — and built to sell.
AI
Beyond Business AI
How serious operators are integrating AI into their operating model — not as a productivity gimmick, but as a leverage multiplier built into every system.
Available now. Read the series. Then install the system with Jake.
TAKE THE NEXT STEP
Start with a Strategy Call. Install what the call shows.
45 minutes with Jake directly. Structured. Honest. We diagnose where your operating model is bleeding revenue, leaking performance, or capping enterprise value — and tell you the installation sequence that fixes it. If we're a fit, we tell you how to start. If we're not, we tell you that too.
AUDIT DURATION
45 minutes • Structured
DELIVERABLE
Performance & Leverage Map
NEXT COHORT
Limited to 8 operators
LED BY
Jake Shannon, Founder
Operating systems for founder-led companies. Management. Revenue. Accountability. Enterprise value.