For owners of companies doing $1M to $10M a year
More Revenue, Less You
If you left for 30 days tomorrow, would your business grow or wait for you to get back?
No1 Coaching installs the revenue gates, role scoreboards and management rhythm that take a founder-led company off the owner's back. Your managers make the calls, your pipeline converts without you in the room, and the business is worth what it earns, whether you sell in five years or keep it.
30 minutes with Jake Shannon. We map where the business depends on you today and tell you plainly whether we can fix it. No slide deck.
Revenue grew. Your freedom didn't.
Getting to $1M took grit. Growing past $1M on the same playbook is what traps you.
You have payroll, managers and paying customers, and every week still feels like critical mode. Owners in this bracket tell us the same things:
- "It works because I'm there." You're still the closer on the big accounts and the last stop for every complaint.
- "The customers call me." Key clients skip your team and text your cell, because you're the only one who can say yes.
- "There's nobody behind me." Your managers pass problems up and wait for answers to come down. When one quits, you cover the seat.
- Leads book but don't buy. Ad costs climb, leads leak between marketing and sales, and a big account pays at 60 days while you float payroll.
- The numbers come late. The month closes weeks after it ends, and nobody can tell you this week's margin.
Two taxes you're paying right now
- The Lethargy Tax, every month: you pay full salaries for a bench that waits on your green light, then work 60 hours to cover the gap.
- The Working Owner Discount, at sale or refinance: a business that needs you in the building isn't valued on what it earns. It's valued on what a buyer believes it earns without you. That gap shows up as a lower price or an earn-out that keeps you working for the company you built.
We don't hand you homework. We install the system with your team.
Most owners we meet have read the books or tried a framework. The book wasn't the problem. Nobody built the wiring inside the business while the team was already maxed out.
Every step ends with a working tool inside your company, not a deck.
Step 1. Diagnose: we audit your P&L, customer concentration, pipeline gates and calendar, and map every decision that routes through your desk. You get a one-page bottleneck map and a baseline scorecard.
Step 2. Design: we write the rules out of your head into four plain documents:
• Pipeline and revenue gates (RevEngine.ai): stage definitions, lead response times, show-rate gates and pricing guardrails, so deals move without you on the call.
• Role scoreboards (Sportify OS): one outcome number and two activity numbers for every seat, plus a profit-tied bonus your salaried leaders can see and calculate.
• Decision rights matrix: one page saying what managers approve alone, what they decide and tell you, and the short list that still needs you.
• Close and cash rhythm (ExitOS): monthly numbers by the 10th business day, collection triggers for slow payers, and a diligence folder that stays current.
Step 3. Install: we build the scoreboard into your existing workflow and train managers to run a weekly 45-minute Film Room on real calls, real jobs and red numbers. Managers become coaches instead of messengers.
Step 4. Coach: we coach your managers while they run it, until you pass the 30-Day Test: gone for 30 days, one dashboard check a week, and the business still grows.
Built by an operator and financial engineer, not a seminar speaker.
No1 Coaching is led by Jake Shannon.
• Operator on both sides of the table: bought an existing company, founded and exited another, and has guided owners through buy-side and sell-side deals.
• The math, not guesses: MSc in Financial Engineering (Golden Gate University) and Certified Chief Data and AI Officer. We work from your actual ledger and funnel.
• Coaching record: multi-time 10X Performance Coach of the Year, across hundreds of founder-led businesses.
• Author: Worth More Without You: How to Build a Business Buyers Fight Over and the Sportify OS series.
How No1 compares to your other options
Owners at a ceiling usually look at four paths.
Option
What it does well
What it leaves out
No1
Framework coaches
What it does well
Shared language, quarterly goals, a weekly meeting agenda
What it leaves out
Shows which number is red, not how to move it. The homework lands back on you.
No1
We build the revenue engine and the tools with you, and you graduate from us.
Fractional COO
What it does well
An experienced part-time operator inside the business
What it leaves out
When they leave, the capability leaves with them.
No1
We train your own managers to run it.
RevOps and CRM agencies
What it does well
Clean CRM stages, automations and dashboards
What it leaves out
Software doesn't coach reps, fix show rates or stop clients calling your cell.
No1
We fix the management layer alongside the funnel.
Doing it yourself
What it does well
No cash up front
What it leaves out
In critical mode, systems work slips to next month, every month.
No1
We carry the design load and hold the cadence until it's done.
Clear scope. Checkable deliverables.
Every engagement starts with the 30-minute call to find your main choke point, then goes to one fixed-scope install:
Revenue and pipeline install (RevEngine.ai): for owners whose bottleneck is lead quality, show rate, speed to lead or founder-dependent closing.
Management install (Sportify OS): for owners whose managers pass everything up. Scoreboards, profit-tied bonus math, decision rights and the weekly Film Room.
Transferability install (ExitOS): for owners 12 to 60 months from a sale, partner buyout or recap who want to remove the Working Owner Discount and pass diligence before hiring a broker.
Revenue Audit $4,997, credited once if you sign within 90 days of the readout. ExitOS $25,000. RevEngine.ai and Sportify OS are scoped on the call.
Questions owners ask before booking a call
Who builds the scorecards, SOPs and pipeline rules?
We build them with you. We take your numbers, org chart and sales process and build the scoreboards, decision matrix and pipeline gates alongside your team. Your job is to confirm the rules and enforce them with us each week.
What's the time commitment if we're already in critical mode?
We fit the work around critical mode, not on top of it. The decision rights matrix comes early, because it stops routine decisions reaching your desk and gives you hours back.
How is this different from a framework coach or a fractional COO?
A framework gives you a meeting agenda and an accountability chart. We install the revenue system and the management scoreboards with you. A fractional COO is a rented number two who takes the system when they leave. We train your own managers so the company keeps it.
I'm 3 to 5 years from selling. Is it too early?
No, that's the window where this pays most. Buyers look at your last three years of numbers and how the business runs without you, so that's when the work has to happen. And a business that would pass diligence is a better business to own today.
How do I get my managers to think like owners?
Managers pass problems up for two reasons: nobody wrote down what they can decide, and their pay is the same whether the company wins or loses. We fix both with a one-page decision rights matrix and a scoreboard with a bonus tied to profit they can see each week.
Bookings look healthy, so why isn't revenue growing?
Revenue usually stalls at a hidden gate: leads that book and don't show, slow follow-up, reps discounting to close, or big accounts paying at 60 days. We check the math at every gate from ad spend to collected cash and fix the one that leaks.
Will this work in my industry without a corporate executive team?
Yes. It's built for founder-led companies with 5 to 50 people. You need plain scoreboards and clear rules that working managers can run in 45 minutes a week.
What does it cost, and what happens on the call?
The Revenue Audit is $4,997, credited once if you sign within 90 days of the readout. ExitOS is $25,000. RevEngine.ai and Sportify OS are scoped and priced on the call. In 30 minutes we ask about your revenue, your team, where decisions get stuck and what you want the next 12 to 36 months to look like. If we're not the right fit, we tell you.
Find out where your business depends on you.
Book a 30-minute call with Jake Shannon. In half an hour we will:
• Find your main choke point: a leaky sales gate, managers who pass everything up, or late numbers and slow cash.
• Run the 30-Day Test: list the decisions that would stall if you left for a month.
• Give you a plain plan: if it makes sense to work together, what the install looks like. If not, you keep the notes.
Contact Us
5610 Ward Road #300
Founder of No1 Coaching. Systems that let your business run without you.
