━ THE OPERATOR BEHIND THE SYSTEM

Jake Shannon. Financial engineer. Coach of the Year. Operator.

Two-time 10X Performance Coach of the Year. Master of Science in Financial Engineering. Previously managed risk analytics on an $80B portfolio. Today, Chief Data & AI Officer for the 10X Performance Coaching Program, founder of No1 Coaching, and founder of Scientific Wrestling. Not a theorist. Not a life coach. An operator.

2×

10X COACH OF THE YEAR

$80B

PORTFOLIO RISK ANALYTICS

MSC

FINANCIAL ENGINEERING

01 ━ IN HIS OWN WORDS

A letter from the founder.

Most coaches settle for "good enough."

I care about your execution. Coaching is a strange job — the client is the boss, but the mission is results. And to win, you have to be able to have hard conversations.

Most companies settle for "good enough." At No1 Coaching, we believe "good enough" is the first step toward losing. I built this firm for leaders who are tired of looking at the scoreboard and seeing missed opportunities. If a process doesn't add to the bottom line, we cut it. No fluff. No bloat.

We protect your capacity. If your leadership team is burning out, your defense is failing. We rebuild your stamina. We don't do "monthly check-ins." We're there daily and weekly, pushing until the results show up in the books.

My background is unusual for a coach. I spent years in institutional finance, managing risk analytics on an $80 billion portfolio. I hold a Master's degree in Financial Engineering. I understand risk, variance, and technological leverage the way a quant understands them — not the way a motivational speaker pretends to. I'm Grant Cardone's two-time 10X Performance Coach of the Year. I serve as Chief Data & AI Officer for the 10X Performance Coaching Program. I coach Grant's own clients directly.

But credentials aren't what matter. What matters is whether I can find the broken part of your operating model, diagnose it correctly, and install the fix. That's what I do. I've done it for championship athletes, Hall of Famers, Guinness World Record holders, Fortune 500 executives, and founder-led businesses across a dozen industries. The scoreboard doesn't care about your story. It cares about the math.

If you're looking for someone to agree with your excuses, call a consultant. If you're looking to challenge your ego, disrupt your comfort zone, and demand more from your business than it has ever demanded of itself — let's talk.

- Jake

Jake Shannon

FOUNDER · NO1 COACHING & CONSULTING

02 ━ THE RESUME

The actual track record.

Credentials that are earned, not self-awarded.

Most business coaches are former business coaches. Jake's background is different — institutional finance, quantitative risk management, elite performance coaching, and AI. Here's the verifiable record.

2×

PERFORMANCE RECOGNITION

10X Performance Coach of the Year

Two consecutive years (2024, 2025) named Grant Cardone's #1 10X Performance Coach — selected from a pool of coaches working directly with Grant's highest-value clients.

$80B

INSTITUTIONAL FINANCE

Risk Analytics at Portfolio Scale

Previously managed valuation and risk analytics on an $80 billion institutional portfolio. Quant-grade understanding of variance, leverage, and compounding that most business coaches can only approximate.

MSc

FORMAL EDUCATION

Master of Science, Financial Engineering

Graduate degree in financial engineering — the quantitative discipline that underpins modern risk management, derivatives pricing, and portfolio construction. Not an MBA. Not a coaching certification.

CDAIO

CURRENT ROLE

Chief Data & AI Officer, 10X

Fractional Chief Data & AI Officer for the 10X Performance Coaching Program. Responsible for the data infrastructure and AI leverage points the program uses to scale coaching quality.

1,054%

CLIENT OUTCOMES

Average Mentee ROI (Top 25 Cohort)

Average return on coaching investment across the top 25 performing mentees. $7.97M in net new revenue generated on $691K invested — an 11.5× capital return.

Best

PUBLISHING & FOUNDING

Founder, Scientific Wrestling

Founder of Scientific Wrestling, the organization credited with formalizing the modern catch-as-catch-can wrestling curriculum in North America. Best-selling author across multiple business and performance titles. Creator of The Macebell — a physical training tool now used by elite athletes and military units globally.

ON STAGE AT 10X GROWTHCON

Not a self-awarded title. Earned on stage.

Jake was named 10X Performance Coach of the Year in back-to-back years (2024 and 2025) — the award is given on stage at Grant Cardone's annual 10X GrowthCon event, with Grant presenting. It's earned by measurable client outcomes across the Performance Coaching roster. Not a marketing claim. A line item in the official program.

03 ━ THE CODE

Four principles. Non-negotiable.

What we demand from clients we accept.

Not every founder is a fit. These are the four standards every No1 engagement operates under. If you can't hit these marks, you don't belong on the roster.

01 · PRECISION

Precision Over Passion

We demand execution. We weaponize data and AI because the scoreboard doesn't care about feelings — it cares about the math. If the data says you're fumbling, we change the play. We're playing Moneyball.

02 · OFFENSE

Managers who can't manage

We play to dominate. While the competition hesitates, we blitz. We scale revenue with killer instinct and enough gas to drag competitors into deep water. If there's an opening in the market, we take it. If there isn't, we create one.

03 · CAPACITY

Sales Inconsistency

Work-life balance is for benchwarmers. We demand high-output capacity — training to perform like world-class athletes. That doesn't mean sacrificing family time. It means integrating and optimizing your life so you can provide for them like a Titan.

04 · ACCOUNTABILITY

Managers who can't manage

No excuses. No "unforeseen circumstances." You made the mistake. We look at the film, identify the blown coverage, and fix it. At No1, we don't hide from the truth — we use it to sharpen our blades.

04 ━ THE BENCH

Jake isn't alone in the room.

Performance advisors from the arena.

When you engage No1 Coaching, you're not only working with Jake. Our performance advisors are combat sport legends who've operated at the highest level under real pressure — then translated that into business results across billions in assets.

PERFORMANCE ADVISOR

Pat Miletich

ELITE PERFORMANCE & TEAM CULTURE · UFC HALL OF FAME

• Founder, Miletich Fighting Systems — produced 5 UFC Champions and 12 world titles as a business

• Co-Founder, Soil Saviors & Cell Saviors (wellness & agriculture ventures)

• Inaugural UFC Welterweight Champion · 4-year title reign

• Trained 95 PPV athletes and 12 world champions

• 25+ years developing combative programs for military & law enforcement

• 15-year broadcasting career (Showtime, ESPN, AXS TV)

PERFORMANCE ADVISOR

Frank Shamrock

HIGH-STAKES EXECUTION & EXIT STRATEGY

• Co-Founder, Strikeforce MMA — sold to UFC for approximately $40M

• Founder, Frank Shamrock Inc. — asset management & talent development firm

• First UFC Middleweight Champion · 4× undefeated title defender

• Launched EliteXC on CBS — first primetime network MMA

• Only athlete to win every major league title in MMA

• Broadcaster & brand spokesman (Showtime, Bellator, UFC, Glory, K-1)

VALIDATED BY CHAMPIONS & OPERATORS

"Working with Jake before my three gold medal wins in the 2012 Paralympic Games was the mental fine-tuning I needed to win in London."

Muffy Davis

3× PARALYMPIC GOLD MEDALIST · HALL OF FAMER

"I've worked with Jake for over 20 years and what he's done for my career is unbelievable."

Wade Schalles

4× NCAA CHAMPION · GUINNESS WORLD RECORD HOLDER

"Jake is a big picture kinda guy and a true shaker & mover. He really helped me take Gut Check Fitness to the next level."

Joe Decker

GUINNESS WORLD RECORDS · 24-HOUR FITNESS WINNER

05 ━ THE MARKET CASE

Coaching, by the numbers.

Coaching works. Independent research proves it.

221%

Average ROI on executive coaching investment

ISPI · 2022 STUDY

51%

Companies with strong coaching culture outperform industry revenue

HUMAN CAPITAL INSTITUTE · 2022

86%

Of companies recouped their coaching investment in full

ICF BENEFITS OF COACHING · 2009

YOUR MOVE

Now you know who you'd be working with.

If the credentials, the Code, and the approach line up with what your business actually needs — book a Strategy Call. 45 minutes with Jake directly. Structured. Honest. No pitch. Either we're a fit and we tell you the installation sequence, or we're not and we tell you that too.