━ THE REVENUE AUDIT • BY NO1 COACHING
You don't have a revenue problem.
You have a revenue mystery.
Revenue is up, down, or flat — and you can't say exactly why. The Revenue Audit is a fixed-scope, three-week diagnostic that finds where your company is leaking output, quantifies the leak in dollars per week, and hands you a sequenced plan to close it. Built on the same methodology behind our live client results dashboard.
01 ━ THE PROBLEM
If you're the pipeline, you're the ceiling.
Founder-led companies between $1M and $25M all break in the same six places. Not because the founders aren't working. Because the system underneath them was never built.
01 / SALES INCONSISTENCY
Revenue swings month to month. Outcomes depend on who's on the call. There is no repeatable process — there's a person.
02 / MANAGERS WHO CAN'T MANAGE
Meetings happen. Standards don't. Accountability only exists when you're in the room.
03 / OWNER DEPENDENCY
Every hard decision, escalation, and big client routes through you. You didn't build a company. You built a bottleneck with payroll.
04 / TEAM DRAG
C-players set the pace. A-players are quietly interviewing. Nobody can state what winning looks like this quarter.
05 / GROWTH PLATEAU
You doubled revenue, headcount, and chaos. Margins didn't move. More inputs, same output.
06 / ZERO TRANSFERABILITY
The business doesn't run without you — which means it isn't worth what you think it is.
Every one of these has a dollar cost. Most owners have never seen the number. We call it the Lethargy Tax.
02 ━ THE DIAGNOSTIC
Three weeks. Three deliverables. Zero guesswork.
This is not a discovery call dressed up as a product. It's a structured diagnostic across your sales engine, management layer, operations, and owner dependency — the paid Diagnose phase of the No1 operating method. You get three documents you could act on alone. Then we show you why you shouldn't.
DELIVERABLE 1 - THE PERFORMANCE AUDIT
Your company scored 1–5 across all six failure modes, with evidence. Headline output: your Lethargy Tax — the percentage of output lost to organizational friction, translated into dollars per year and dollars per week. Founder-led companies typically bleed 15–30% of output to friction. You'll know your exact number.
DELIVERABLE 2 - THE LEVERAGE MAP
The two or three fixes with the highest output recovered per unit of effort — sequenced. Not a 40-item consultant list. The shortest path from where you are to where the leak stops.
DELIVERABLE 1 - THE GAP ANALYSIS
Your current operating state mapped against the target operating model across three layers: People (Sportify OS), Revenue (RevEngine.ai), and Value (ExitOS). You'll see exactly which system closes which gap — and in what order.
03 ━ YOUR SIDE OF THE TABLE
About four hours. Total.
Trailing 12–24 months of revenue by month. An org chart. Access to your pipeline numbers. One interview with you, one with your senior team. That's it. We do the volume work. You show up for the findings.
If data is missing, we proceed with what exists and mark affected findings as provisional. No stalling, no scope creep.
04 ━ WHY THIS ISN'T FREE
Free audits are sales pitches. This is an asset.
A free "audit" exists to sell you something. A paid audit exists to be right. You're paying for findings with no incentive to inflate them — scored against a fixed methodology, benchmarked against companies that have already run this play.
And the fee doesn't disappear: 100% of the $4,997 is credited toward any No1 engagement — coaching, The Coaching Combine, or a full system install — signed within 90 days. If the findings say you don't need us, you'll have the documents to fix it yourself. Either way, you stop guessing.
THIS IS FOR YOU IF:
Founder-led, $1M–$25M revenue, 5–50 employees
Growth has slowed despite more effort
Decisions route through you
You're a serious operator prepared to act on findings
THIS IS NOT FOR YOU IF:
Pre-revenue, startup, or solopreneur
Sub-$1M top line
You want motivation, not measurement
You won't implement systems
05 ━ NUMBERS, NOT NARRATIVE
The methodology is measured.
Led by Jake Shannon — two-time 10X Performance Coach of the Year (2024, 2025), Chief Data & AI Officer of the 10X Performance Coaching Program, MSc Financial Engineering.
• LIVE CLIENT RESULTS
Updated automatically. No cherry-picked screenshots — the scoreboard speaks for itself.
06 ━ AFTER THE FINDINGS
Diagnose. Design. Install. Coach.
The audit is phase one of a four-phase operating method. Most clients' findings point to one of three installs:
Sportify OS
the people layer: scoreboards, standards, coaching cadence.
RevEngine.ai
the revenue layer: repeatable sales process, RevOps, targeted automation.
ExitOS
the value layer: owner independence and exit-grade financial discipline.
YOUR MOVE
Your company is leaking a number. Find out what it is.
Three weeks from booking, you'll know your Lethargy Tax, your three highest-leverage fixes, and the exact system gaps holding your multiple down.
