About Us

The AI-Augmented Revenue Results Coach™

Jake Shannon is a world-renowned business coach, financial engineer, and AI strategist who’s helped business owners unlock

millions in revenue using a rare blend of financial modeling, cutting-edge AI tools, and elite performance psychology.

He’s not just another business coach—Jake is the 10X Performance Coach of the Year at Grant Cardone Enterprises, ranked in the top 0.05% of coaches worldwide, and the inventor behind the modern

Macebell™ fitness revolution . With a Master's in Financial Engineering and a dozen elite AI certifications

from schools like Wharton, Vanderbilt, Copenhagen, and UVA Darden, Jake helps founders build bulletproof revenue engines using both proven human systems and advanced AI augmentation.

Curious? Then Speak With Our Team Today

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No1 Coaching MISSION

Our mission is simple but ambitious:

To help serious entrepreneurs engineer massive, repeatable revenue using a fusion of human performance and AI precision—without sacrificing their freedom or family.

If you’re ready to work with a coach who speaks data, sales, and systems fluently—and who’s obsessed with your results—No1 Coaching is the unfair advantage you’ve been looking for.

VISION STATEMENT

To build a global legacy of elite entrepreneurs who dominate their markets, multiply their revenue, and lead with integrity—by fusing AI, financial strategy, and performance coaching.
At No1 Coaching, we envision a world where entrepreneurs aren't overwhelmed, underpaid, or stuck—but operate like world-class athletes, augmented by AI, and supported by systems that make revenue repeatable and scalable.

CORE CORPORATE VALUES

1. Results Over Excuses

We measure success in real numbers: revenue, leads, profits, freedom. Our clients win because we never let theory outpace action.

2. Augment, Don’t Automate Away

We use AI to enhance human brilliance—not replace it. Our systems empower people to make faster, smarter, more profitable decisions.

3. Dominance Through Discipline

We apply the same rigor and accountability found in combat sports to business: relentless follow-through, elite preparation, and zero complacency.

4. Radical Personal Responsibility

We coach leaders to own every metric. There is no success or failure—only feedback, iteration, and acceleration.

5. Freedom as the Final Metric

We don’t just help you earn more—we help you

live free. Every strategy we design moves you closer to time, financial, and lifestyle freedom.

6. Legacy Through Leadership

We teach systems that don’t just scale companies—they outlive their founders. We build businesses that create impact across generations.

7. Integrity is the Multiplier

Nothing scales without trust. We teach aggressive growth, but never at the cost of ethics, truth, or mission.

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221%

According to a 2022 study by the International Society for Performance Improvement, coaching has a 221% ROI.

51%

of companies with a strong coaching culture have higher revenues than other companies in their industry (Human Capital Institute, 2022)

86%

of companies reported that they recouped their investment in coaching and then some (Benefits of Coaching, ICF 2009)

A note from our founder, Coach Jake Shannon:

"We combine AI & financial engineering-powered metrics expertise with no-nonsense, results-driven elite revenue coaching to propel professionals, C-Suite Executives, and entrepreneurs beyond their limits. With over two decades of hands-on experience, we've helped clients achieve massive revenue growth and life-changing results, turning bold goals into extraordinary success stories.

No1 Coaching specializes in revenue strategy, leadership development, and business transformation, using proven methodologies like 10X Business Coaching and our proprietary Sportify™ Method to align teams, crush goals, and drive high-performance outcomes.

Whether you're aiming for personal growth or business dominance, No1 Coaching provides the roadmap to take you from "No One" to No. 1."