About Us
From our Founder, Jake Shannon:
"I don't care about your potential. I care about your Execution. Most companies settle for 'good enough.' At No1 Coaching, we believe 'good enough' is the first step toward a losing season. I built this firm for the $5M+ leaders who are tired of looking at the scoreboard and seeing missed opportunities.
If a process doesn't add to the bottom line, we cut it. No fluff. No bloat.
We protect your Capacity. If your leadership team is burning out, your defense is failing. We rebuild your stamina.
We don't do 'monthly check-ins.' We do High-Intensity Coaching. We stay on your neck until the results show up in the books.
If you’re looking for a shoulder to cry on, find a therapist. If you’re looking for someone to agree with your excuses, call a consultant. I am a Head Coach. I will challenge your ego, disrupt your comfort zone, and demand more from you than you’ve ever demanded of yourself. If that scares you, stay in the bleachers.
Ready to lead a Championship Roster? Apply for the Draft. Let's see if you have what it takes to be No1.
THE MISSION: TOTAL FIELD DOMINANCE
We have one objective: To Engineer Unstoppable Revenue.
We don’t do "hope." We don't do "trying." We install a high-octane Offensive Playbook built on data-driven precision and elite human performance. We take the $5M+ leaders who are grinding themselves into the turf and we rebuild their Capacity.
We demand results that show up on the scoreboard, not just in a spreadsheet. If you want a "buddy," hire a consultant. If you want the Unfair Advantage that protects your family time and scales your empire, you hire a Head Coach.
THE NO1 PLAYBOOK:
Precision Systems: No more fumbled handoffs. We automate the grind.
Elite Performance: We train your brain and your team to play at Championship Speed.
Repeatable Revenue: We don't hunt for one-hit wonders. We build a Dynasty.
THE VISION: THE GLOBAL DYNASTY
To build a global legacy of elite businesses who dominate their markets, multiply their revenue, and lead with integrity—by fusing AI, financial strategy, and performance coaching.
At No1 Coaching, we envision a world where entrepreneurs aren't overwhelmed, underpaid, or stuck—but operate like world-class athletes, augmented by AI, and supported by systems that make revenue repeatable and scalable.We don't "envision" a better world. We Build it.
Our objective is the creation of a Global League of Elite Businesses that don't just "compete"—they Own the Field. We take the $5M+ Heavyweights and turn them into Market Tyrants. We don't tolerate "overwhelmed" owners or "stuck" CEOs. If you’re underpaid, you’re losing. If you’re overwhelmed, your Defense is failing.
At No1 Coaching, we operate at Championship Speed. We weaponize AI, Financial Strategy, and Elite Performance to turn your operation into a high-output machine. We don't just make revenue "repeatable"—we make it Inevitable.
THE CHAMPIONSHIP STANDARD:
Market Dominance: We don't play for 2nd place. We play to shut out the competition.
AI-Augmented Athletes: We don't just use tools. We build Bionic Starters who execute with 10x the precision.
Integrity Under Fire: We win the right way, so the Legacy lasts longer than the season.
THE CODE: No1 Non-Negotiables
We don't "value" things. We Demand them. These are the pillars of the No1 Dynasty. If you can’t hit these marks, you don’t belong on the roster.
1. PRECISION OVER PASSION
"Trying hard" is for the losers' bracket. We demand Surgical Execution. We weaponize AI and Data because the scoreboard doesn't care about your "feelings." It cares about the math. If the data says you're fumbling, we change the play. Period.
2. RELENTLESS OFFENSE
We don't play to "not lose." We play to Dominate. While the competition is "pivoting" or "considering," we are Blitzing. We scale revenue with a killer instinct. If there’s an opening in the market, we take it. If there isn't, we create one.
3. TOTAL CAPACITY
"Work-Life Balance" is a myth for the benchwarmers. We demand High-Output Capacity. We train our leaders like World-Class Athletes. You don't sacrifice your family; you optimize your life so you can provide for them like a Titan. If you're out of breath, you're out of the game.
4. RADICAL ACCOUNTABILITY
No excuses. No "unforeseen circumstances." You made the mistake. We look at the film, we identify the blown coverage, and we fix it. At No1, we don’t hide from the truth—we use it to sharpen our blades.
221%
According to a 2022 study by the International Society for Performance Improvement, coaching has a 221% ROI.
51%
of companies with a strong coaching culture have higher revenues than other companies in their industry (Human Capital Institute, 2022)
86%
of companies reported that they recouped their investment in coaching and then some (Benefits of Coaching, ICF 2009)
FROM THE HEAD COACH: THE STANDARDS OF THE $5M+ LEAGUE
Most founders hit the $5M mark and start playing Prevent Defense. They get comfortable. They start "managing" instead of Leading. They trade their hunger for "sustainability," and that’s exactly when the competition starts eating their lunch.
I didn't build No1 Coaching to help you "maintain." I built it to help you Dominate.
I’ve seen the film. I know why you’re hitting a ceiling. It’s not the market, and it’s not your "Human Resources." It’s your Playbook. You’re running a high-school offense in a Professional League. You’re trying to manual-labor your way to $20M when you should be Augmenting with AI and Optimizing your Capacity.
THE TRUTH FROM THE SIDELINE:
The "Hustle" is a Fumble: If you’re working 80 hours a week, your systems have failed. You aren't a CEO; you’re a glorified water boy.
Data is the Only Referee: If you can’t show me the math on your next $1M, you’re just guessing. At No1, we don't guess. We Execute.
Integrity is Your Armor: We win big, but we win right. A legacy built on a hollow foundation collapses under the pressure of the post-season.
I am looking for the Starters. The leaders who are obsessed with the scoreboard and tired of leaving points on the field. If you have the guts to be coached, to be challenged, and to be rebuilt into a Market Titan, then welcome to the locker room.
If you’re looking for a "consultant" to pat you on the back, you’re in the wrong stadium.
YOUR VISION IS OUR MISSION
From "No One" to No.1 in 6 months or less!
Links
Contact Us
5610 Ward Road #300
Arvada, CO 80002
© 2026. No1, LLC. All Rights Reserved