About Us

From our Founder, Jake Shannon:

"I care about your Execution. Coaching is a strange job where the client is the boss but mission is results and to win you have to be able to have hard conversation. Most companies settle for 'good enough.' At No1 Coaching & Consulting, we believe 'good enough' is the first step toward a losing. I built this firm for leaders who are tired of looking at the scoreboard and seeing missed opportunities.

If a process doesn't add to the bottom line, we cut it. No fluff. No bloat.

We protect your Capacity. If your leadership team is burning out, your defense is failing. We rebuild your stamina.

We don't do 'monthly check-ins.' We are there daily and weekly pushing until the results show up in the books.

If you’re looking for someone to agree with your excuses, call a consultant. If you're looking to challenge your ego, disrupt your comfort zone, and demand more from you than you’ve ever demanded of yourself, then let's talk.

Let's Talk

THE MISSION: DOMINANCE

We have one objective: To Engineer Unstoppable Revenue.

We don’t do "hope." We don't do "trying." We install the high-octane Sportify OS and No1 Playbook, built on data-driven precision and elite human performance. We take the proven leaders who are grinding themselves into the canvas and we rebuild their Capacity.

THE NO1 PLAYBOOK:

Precision Systems: No more fumbled handoffs. We automate the grind.

Elite Performance: We train your brain and your team to play at Championship Speed.

Repeatable Revenue: We don't hunt for one-hit wonders. We build a Dynasty.

THE VISION: DYNASTY

To build a global legacy of dominant businesses that lead with integrity—by fusing AI, business strategy, and high-performance coaching.

At No1 Coaching & Consulting, we're creating a world where entrepreneurs aren't overwhelmed, underpaid, or stuck—but operate like world-class athletes, augmented by AI, and supported by systems and teams that make revenue repeatable and scalable.

THE CHAMPIONSHIP STANDARD:

Market Dominance: We don't play for 2nd place. We play to shut out the competition.

AI-Augmented Athletes: We don't just use tools. We build Bionic All-Stars who execute with precision.

Integrity Under Fire: We win the right way, so the Legacy lasts longer than the season.

THE CODE: No1 Non-Negotiables

We believe if you can’t hit these marks, you don’t belong on the roster.

1. PRECISION OVER PASSION

We demand Execution. We weaponize AI and Data because the scoreboard doesn't care about your "feelings." It cares about the math. If the data says you're fumbling, we change the play. We're playing Moneyball here.

2. RELENTLESS OFFENSE

We play to Dominate. While the competition is "hesitating" we are Blitzing. We scale revenue with a killer instinct and enough gas in the tank to drag the competition into deep water. If there’s an opening in the market, we take it. If there isn't, we create one.

3. TOTAL CAPACITY

"Work-Life Balance" is a myth for the benchwarmers. We demand High-Output Capacity. We train to perform like World-Class Athletes. That doesn't mean sacrificing family time; it means integrating and optimize your life so you can provide for them like a Titan.

4. RADICAL ACCOUNTABILITY

No excuses. No "unforeseen circumstances." You made the mistake. We look at the film, we identify the blown coverage, and we fix it. At No1, we don’t hide from the truth—we use it to sharpen our blades.